And the Winner is…
  • by Paul Jackson
Editor's note: This excerpt highlights coverage in this month's REO Insider Magazine. Subscribe now to get the full story.

The voice on the other end of the phone line, a senior executive at a large bank servicing operation, simply didn’t know how to process what they had been just been told. They’d just heard that REO Insider had collected more than 1.4 million data points covering every aspect of broker/agent perception of REO firm performance; they’d heard that we’d retained a well-known market research firm to handle survey results. Much more importantly, however, they heard that we were going to go public with our findings.

“You can’t do that. You just…can’t. It’ll piss some very important people off if things don’t line up as expected.”

Nobody said anything worth doing would be easy to do, did they? I suppose the corollary to this thinking is that anything really worth doing is impossibly difficult to do.

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REO Insider is the leading independent, monthly source of information for real estate agents and brokers conducting business in the REO marketplace, and debuted in print August 2009. Delivering time-sensitive news and industry information for REO professionals that is informational, educational and engaging, REO Insider provides real estate agents, real estate brokers and other front-line industry specialists with the necessary tools vital for generating optimal business in the current marketplace. More than 5,000 industry professionals already receive this ground-breaking publication, making it the fastest-growing REO industry publication of its kind.